Market Segmentation

• Market Segmentation
• Sports Marketing Network
• BHFNC 8th Annual Conference
• Training day Corporate Manslaughter Act
• Sporting Equals
• Northwest Health and Physical Activity Forum
• Womens Sports and Fitness Foundation
• Business Link NW

Market Segmentation Sub Regional Launch

Market Segmentation:

The Active People Market Segmentation resource is now live and available online.

A sub-regional Launch took place on Monday 3^rd December 2007

 

 

What is market segmentation?

Sport England has developed nineteen sporting segments to help us understand the nations' attitudes and motivations - why they play sport and why they don't.

 

The segments provide the knowledge to influence people to take part. This work is part of our (Sport England's) drive to get two million people doing more sport by 2012.

 

Each segment can be explored at differing geographic levels.  It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.

 

Outline information on market segmentation: http://www.sportengland.org/index/get_resources/research/se_market_segmentation.htm