Market Segmentation

The Active People Market Segmentation resource is now live and available online.   

On Monday 3^rd December, The Cheshire & Warrington Sports Partnership will be hosting a Sub-regional launch of ‘Market Segmentation’.  

What is market segmentation?
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.

The segments provide the knowledge to influence people to take part. This work is part of our (Sport England’s) drive to get two million people doing more sport by 2012.

Each segment can be explored at differing geographic levels.  It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.

Outline information on market segmentation: http://www.sportengland.org/index/get_resources/research/se_market_segmentation.htm

The outline content of the afternoon will be:

• Lunch
• Presentation/information update - based on the agenda from the supra-regional events - 1 hour
• Market segmentation work - LA's to work in groups on their own results - 1 hour
• A marketing specialist to support the work and promote ideas of using the segmentation material - 1 hour
• What next session - 30 mins

Target Audience / suggested attendees (places available for 3-4 people per organisation):

• Local authorities: sports development officer, chief leisure officer, research specialist (research & intelligence / policy / GIS experience)
• PCTs: assistance / associate directors of public health,
• Schools: Partnership Development Manager
• NGBs: county / regional development officer / manager
• Local strategic partnerships
• (other) Community Sports Network partners: Age Concern (development managers), Healthy living centre (managers), FE / HE providers

Date:              Monday 3^rd August

Time:              12 – 4.30 (lunch 12-12.30)

Venue:           TBC

Please confirm your attendance by Monday 26^th November to Sarah Nancollas, sarahn@sportcheshire.org or 01606 871812.

Please feel free to circulate amongst your networks.