PROMOTION Objective: To communicate and maximise engagement in sport and physical activity across Cheshire & Warrington, using the power of London 2012.
• Engage relevant stakeholders and the general public by communicating the opportunities presented by London 2012:
- Input into the hosting of an annual 2012 conference with invites to key sport and physical activity stakeholders across the sub-region
- Deploy the 'Embrace the Games' brand to raise the profile of the 2012 offer in Cheshire & Warrington, maximising sign up to the Embrace the Games brand
• Maximise engagement by showcasing 2012-inspired sports and physical activity events, facilities and projects, embedding a vibrant sporting culture within our communities:
- Showcase the 2012 open weekend
- Be a key partner and information portal for Legacy Pledge
- Produce case studies of flagship 2012-inspired events, facilities and projects
• Capitalise on the association with London 2012 through recognising Cheshire & Warrington projects and events by individuals and organisations:
- Acknowledge those who obtain Inspire Mark projects awarded to Sport, Physical Activity and Education in Cheshire & Warrington
- Celebrate those who have used 2012 to inspire local activity
